Case Study: NovaCare Rehabilitation boosts telerehab appointments with MayoSeitz Media

NovaCare Rehabilitation boosts conversions by 202% with MayoSeitz Media

The customer, NovaCare Rehabilitation, along with its sister company Select Medical, faced the challenge of increasing appointments, particularly for telerehab services, during the pandemic. They partnered with the vendor MayoSeitz Media to drive measurable and optimized leads across various markets.

MayoSeitz Media implemented a digital strategy using paid search, streaming video, and audio to engage audiences, paired with retargeting. They monitored keywords and used location data to optimize budget allocations by market. This solution exceeded the conversion goal by 202%, directly contributing 434 conversions and yielding a 10% increase in appointment conversion rates for NovaCare Rehabilitation.

NovaCare Rehabilitation