Case Study: Biotechnology Innovation Organization drives 37% more registrants with MayoSeitz Media

Biotechnology Innovation Organization drives 25.8x ROAS with MayoSeitz Media

The Biotechnology Innovation Organization (BIO) partnered with MayoSeitz Media to build awareness and drive registrations for its 2023 International Convention. The challenge was to increase attendance by approximately 6%, with a specific business goal of securing hundreds of additional registrants beyond the previous year's event.

MayoSeitz Media implemented a multi-channel digital media campaign across paid search, display, and social media, utilizing first and third-party data to target key audiences. The results far exceeded goals, with the campaign generating over 3,000 registrations and contributing to a total of 20,559 registrants, surpassing the goal by 37%. The effort delivered a 25.8x return on ad spend for BIO, making the event a major success.

Biotechnology Innovation Organization (bio)