Case Study: Parc Astérix improves customer service and knowledge sharing with Mayday

Transforming knowledge into customer experience Parc Astérix's successful gamble

Parc Astérix, France's second largest theme park, faced a challenge in its 40-person customer service department. Information was scattered across disparate tools, creating an inconsistent customer experience and causing agents to waste time searching for accurate answers. The park needed a simple, effective, and scalable tool to centralize its knowledge, ensuring the quality and relevance of information delivered to visitors across all contact channels.

The vendor Mayday implemented its omnichannel knowledge base and Academy training platform. The solution was deployed in just three months, leading to an adoption rate of over 95% among agents. Results included 76% of advisors finding information faster, an 8.9/10 average rating for Mayday, and greater team autonomy. Mayday provided a single source of truth that improved response consistency, reduced training times for new agents, and became an indispensable tool for customer excellence.

Parc Astérix

David Lunel Parc Astérix

Contact Center Manager