Case Study: The Read House Hotel achieves a successful historic relaunch with Maycreate

The Read House Hotel revitalizes a century-old brand in a nearly 2-year renovation with Maycreate

The Read House Hotel, a historic hotel in Chattanooga, faced a challenge after decades without updates to its interior and branding. Its owner, Avoset Hospitality Group, sought a complete transformation to target a new market but lacked a clear direction for the new brand's identity. They enlisted the vendor, Maycreate, for comprehensive brand strategy and identity services to guide the near-total renovation.

Maycreate solved this by conducting extensive archival research to uncover the hotel's original history and glamorous 1920s era, rather than inventing a new identity. This informed a complete modern brand identity, including a new logo, color palette, and custom Art Deco-inspired materials. The renovated Read House Hotel reopened to strong demand, quickly becoming a popular local destination as well as a draw for visitors, a successful reception it maintained for nearly a decade following the project.

The Read House Hotel