Case Study: Solmax achieves a unified post-merger brand voice with Maycreate

Solmax unifies 3 brands into one voice with Maycreate

Maycreate helped Solmax, a global geosynthetics manufacturer, navigate the challenge of merging three acquired brands (Propex, TenCate, and GSE) into one coherent portfolio. The primary obstacle was reassuring engineers and distributors that the products and expertise they trusted would continue under the new Solmax name, while also communicating value to non-engineer decision-makers who approve funding.

The solution involved direct communication to confirm continuity and then shifting from ad hoc requests to proactive strategic opportunities. Maycreate translated technical engineering value into terms of long-term cost savings for a broader audience. As a result, Maycreate became Solmax's agency of record, handling communications across the Americas in multiple languages for various market segments, helping the merged company become the world's largest geosynthetics maker.

Solmax