Case Study: LBA Hospitality launches Nomia and Stratus with Maycreate

LBA Hospitality launches Nomia and Stratus in 6 weeks with Maycreate

LBA Hospitality, a century-old hospitality management company, faced the challenge of developing and launching its first-ever owned food-and-beverage concepts from the ground up for a new Hyatt property. They needed a full brand strategy to attract local diners alongside hotel guests, a new service category for their business. They engaged the agency Maycreate for brand strategy, naming, and related services.

Maycreate developed two distinct brands: the restaurant Nomia and the rooftop bar Stratus. The solution included naming, brand identity, and a comprehensive marketing launch. The results were immediate, with the Nomia brand perfectly matching the envisioned space and Stratus successfully pulling in local traffic beyond hotel guests, achieving the primary goal set at the outset.

LBA Hospitality