Case Study: First National Bank of Middle Tennessee strengthens its brand to compete with national banks with Maycreate

First National Bank of Middle Tennessee rebrands in 6 months with Maycreate

First National Bank of Middle Tennessee, a community bank, faced increased competition from larger national banks entering its home markets. To compete and expand, the bank needed a refreshed brand identity that could rival bigger institutions, especially as it approached its 150th anniversary. The agency Maycreate was engaged to lead this rebranding effort through brand strategy and identity services.

Maycreate's solution was built around the authentic internal insight "we show up," which became the new tagline. The visual identity modernized the logo by emphasizing "First" and introducing a bold charcoal-and-yellow color palette. The rebrand was rolled out publicly alongside a campaign celebrating the bank's 150-year history. Maycreate's work resulted in overwhelmingly positive feedback from branch staff and an immediate reorder of employee merchandise following the internal reveal.

First National Bank of Middle Tennessee