Case Study: Chattanooga Metropolitan Airport boosts nonstop travel with Maycreate’s "I Heart Nonstop" campaign

Chattanooga Metropolitan Airport launches nonstop campaign in 6 weeks with Maycreate

The Chattanooga Metropolitan Airport was steadily losing local travelers to larger airports in Atlanta and Nashville. They hired the brand strategy and advertising agency Maycreate to launch a campaign for a new flight route to New York, but needed a solution that would work for all present and future nonstop routes.

Maycreate developed the "I Heart Nonstop" campaign platform, born from the insight of the massive time savings of flying locally. The solution included a recognizable logo, a teaser campaign, a dedicated website, and promotional materials. The campaign ran for years beyond its original scope, successfully launching new routes to cities like New York and Chicago, and became the foundation for Maycreate's long-term partnership as the airport's agency of record.

Chattanooga Metropolitan Airport