Case Study: Boston College High School launches a milestone campaign film with May Street

Boston College High School launches campaign film with May Street as fundraising hits $136.3 million

Boston College High School faced the challenge of producing a high-quality, cinematic campaign video to announce a major fundraising milestone and a new campaign goal. They needed the aspirational piece to resonate with a broad audience under a highly compressed timeline with limited student availability. The school partnered with May Street for video production services to create this flagship film.

May Street executed a meticulously planned production, utilizing extensive pre-production and storyboarding to maximize efficiency during a single-day shoot. Their solution included in-house editing and visual effects to deliver a compelling narrative. The resulting video, "The Path Forward," successfully launched alongside the announcement that the Illuminating Excellence campaign had surpassed its original goal, raising $136.3 million and introducing a new $150 million target.

Boston College High School