Case Study: Willamette Valley Pie Co. refreshes its brand and packaging with Maxwell

Willamette Valley Pie Co. wins Whole Foods Supplier of the Year with Maxwell

Willamette Valley Pie Co., a farmer-owned company with national aspirations, faced the challenge of updating its dated packaging to attract new retail buyers and pie lovers without alienating its loyal local customer base. The company enlisted the vendor Maxwell to undertake a rebrand and redesign its packaging suite to achieve this balance.

Maxwell implemented a comprehensive solution that included a full brand refresh, new packaging design, and consumer research. The approach honored the company's farmstand heritage while adding a welcoming farmhouse style and compelling food photography. As a result of Maxwell's work, Willamette Valley Pie Co. was awarded Whole Foods Supplier of the Year and Rookie of the Year, putting the brand on a strong growth path as it expanded into new markets.

Willamette Valley Pie Co