Case Study: Dave’s Killer Bread boosts snack bar launch awareness and engagement with Maxwell

Dave’s Killer Bread triples reach and beats TikTok targets by 33% with Maxwell

Dave’s Killer Bread wanted to break out of the bread aisle and successfully launch its new Organic Snack Bars, aiming to increase awareness among its existing fans and attract new consumers. Maxwell was engaged to deliver a fully integrated campaign to meet this challenge.

Maxwell created a campaign themed around "crushing it" that embraced an "anti-hustle hustle" message. The solution included organic and paid social media, an interactive "Crush It Checklist" giveaway, influencer partnerships, and PR efforts. The results significantly exceeded expectations: influencer content tripled reach goals, TikTok ads surpassed targets by 33%, and a native ad overdelivered by 131%, driving high engagement and a surge in contest entries.

Dave’s Killer Bread