Case Study: Dave’s Killer Bread boosts visibility for Organic Snack Bars with Maxwell

Dave’s Killer Bread boosts giveaway entries by 190% with Maxwell

The customer, Dave's Killer Bread, sought to increase visibility for its new Organic Snack Bars during the busy back-to-school season. The vendor, Maxwell, was engaged to execute a social media campaign to meet this challenge.

Maxwell launched the "Props to Parents" giveaway campaign on Instagram and TikTok, utilizing both organic posts and influencer partnerships to encourage engagement. The solution successfully drove a significant number of contest entries and heartfelt shoutouts. The results exceeded multiple goals, with contest entries surpassing the target by 190% and paid influencer reach exceeding its goal by 300%.

Dave’s Killer Bread