Case Study: Sofology improves delivery visibility and flexibility with Maxoptra

Sofology improves delivery visibility with Maxoptra for 500+ daily deliveries

Sofology, a UK-based sofa retailer operating a large delivery fleet from six distribution centers, faced a challenge with its centralized delivery planning system. The previous system lacked the flexibility to incorporate local knowledge or adapt to real-time incidents, which was a significant hurdle for a company completing over 3,000 weekly deliveries. To address this, Sofology chose to implement the routing and scheduling platform from vendor Maxoptra.

The Maxoptra solution was deployed across all regional depots and seamlessly integrated with Sofology's existing TomTom telematics. This provided managers with the ability to customize routes and easily share real-time "track and trace" information, greatly improving operational visibility and flexibility. Sofology's Group Transport Manager cited excellent support and stated they were confident the cost-effective Maxoptra system would deliver further benefits, including reduced operational costs and improved customer service levels.

Sofology