Case Study: Natures Menu boosts fleet efficiency and customer service with Maxoptra

Natures Menu - Customer Case Study

Natures Menu, a UK pet food distributor, needed a better way to schedule deliveries, track orders, plan vehicle capacity, and keep customers informed as its fleet and order volume grew. With no live delivery visibility, its customer service team spent too much time calling drivers for updates instead of proactively supporting customers.

Maxoptra implemented a real-time dynamic scheduling, routing, and track-and-trace solution integrated with TomTom telematics, the company website, and CRM systems. The result was a 3-hour daily reduction in back-office administration per person, lower mileage and fuel use, improved customer service through accurate ETAs, and the ability to handle more orders with later cut-off times and better operational reporting.

Natures Menu

Chris Warden

Operations Manager