Case Study: Flower Vision saves 20 minutes per driver per day with Maxoptra

Flower Vision - Customer Case Study

Flowervision London, a leading trade-only flower wholesaler in London, needed a better way to manage growing order volumes, route planning, and customer service as it expanded into new locations. Its manual, pen-and-paper planning process was no longer sufficient, and it also wanted scheduling and routing technology that would integrate with its existing TomTom Webfleet setup.

Maxoptra provided a web-based scheduling and routing solution that let Flowervision build loads, visualize and adjust routes, and send manifests directly to drivers’ TomTom PRO devices. The system also returned real-time driver data for tracking and reporting, helping Flowervision improve proactive customer updates, reduce driver input time by about 20 minutes per day per driver, and scale operations more efficiently.

Flower Vision

Mitch Teitsworth

IT and Technology Manager