Case Study: Cou Cou Intimates achieves sustainable luxury packaging with Maxipos FBB product cartons

Cou Cou Intimates orders 4,000 sustainable cartons with Maxipos

Cou Cou Intimates required sustainable packaging for their compostable underwear line sold at Selfridges. They partnered with vendor Maxipos, who utilized 400gsm Kraft Folding Box Board to create a solution that aligned with the brand's luxury and eco-conscious values.

Maxipos produced eight distinct carton designs featuring crisp white text on a natural kraft paper background and a die-cut hole for product viewing. They managed the entire process from die-cutting to glueing. The success of the initial order of 4,000 units led to a second, larger order from Cou Cou Intimates to support their expanding product range, demonstrating the effectiveness of the solution.

Cou Cou Intimates