Case Study: Sendspark achieves instant revenue and automated billing with Maxio

Sendspark’s 180° flip from “not being able to charge customers” to immediate revenue

Sendspark, an email and video marketing platform, faced a pricing dilemma: co-founder and CEO Bethany Stachenfeld wanted to avoid charging per user, but the team lacked the development resources to build a subscription billing engine in-house. Maxio provided the billing infrastructure they needed, including Advanced Billing, so Sendspark could start charging customers without creating its own subscription system.

With Maxio, Sendspark quickly tested and launched flexible pricing models that better matched customer value, while also automating dunning and collections to reduce manual work and late-payment chasing. The result was an immediate shift from not being able to charge users to fully automated revenue processes, and Bethany said Maxio “just works.”

Sendspark

Bethany Stachenfeld

Co-Founder & Chief Operating Officer