Case Study: SkinMedica boosts acne treatment compliance with Maximo Branding’s NeoBenz campaign

SkinMedica extends NeoBenz with 4 products using Maximo Branding

The customer SkinMedica required a comprehensive branding and marketing campaign for their new prescription acne treatment, NeoBenz Micro. They partnered with the vendor Maximo Branding to develop a distinct identity that would highlight the product's unique MICROSPONGE delivery system and appeal to a younger demographic, ultimately aiming to increase patient compliance with the treatment regimen.

Maximo Branding developed a full suite of assets including name development, a contemporary logo and packaging, direct mail, and targeted sales materials. The visual identity incorporated the MICROSPONGE bubble shapes to differentiate it from competitors. The campaign was highly successful, resulting in a more user-friendly and youthful brand presentation. Due to this success, SkinMedica extended the NeoBenz line with four additional products following the initial launch.

SkinMedica