Case Study: Red Mountain Spa attracts upscale adventure-seeking guests with Maximo Branding

Red Mountain Spa attracts upscale customers nationwide with Maximo Branding

The customer, Red Mountain Spa, faced the challenge of repositioning its rustic yet luxurious brand image to attract a wider audience of spa-goers. They engaged the vendor, Maximo Branding, a branding agency, to create new spa branding and develop a comprehensive multi-channel marketing campaign to address this need.

Maximo Branding developed a new brand positioning with the tagline “Between a Rock and Soft Place” to appeal to both relaxation and adventure seekers. The solution included name development for a new facility, a full identity, and an executed campaign across print ads, brochures, direct mail, and email. The results were successful, as the resort attracted more upscale customers from across the country. This outcome was supported by an intelligent media buy in major national publications.

Red Mountain Spa