Case Study: VITA-TECH Canada Inc achieves 20%+ annual revenue growth and faster customer service with Maximizer CRM

VITA-TECH Canada Inc - Customer Case Study

VITA‑TECH Canada Inc., Canada’s largest provider of veterinary diagnostic and laboratory services, was expanding into new domestic and international markets when key clients began saying the company felt “too big to care” — customer inquiries were slower and the firm risked losing the close, family‑style service that built its reputation. To protect customer relationships and coordinate communications across departments, leadership prioritized a company‑wide CRM initiative.

They implemented Maximizer Enterprise under the leadership of VP Greg Brownless and a certified partner, combining discovery, integration with existing systems, user training and accountability. The CRM drove near‑100% adoption, faster customer response times, a sales/service feedback loop, and higher close rates — helping grow annual revenues by more than 20% with the core client base, capture significant market share, and retain key accounts (including $100,000 saved during a competitive pricing period).

VITA-TECH Canada Inc

Greg Brownless

VP, Sales & Marketing