Case Study: Dempsey Corporation achieves streamlined customer service and 250+ hours saved with Maximizer CRM

Upgrade to Maximizer CRM 11 streamlined customer service operations and empowered field sales team

Dempsey Corporation is a full‑service distributor of industrial specialty products (food ingredients, specialty chemicals and promotional personal care products) with a 15‑year history using Maximizer CRM. The company struggled with time‑consuming manual tracking of customer support cases, no measurable service metrics, inefficiencies from different systems, and limited mobile access for field sales—creating bottlenecks and poor visibility across teams.

To address this, Dempsey upgraded to Maximizer CRM 11 and deployed the Customer Service module, Maximizer Mobile CRM, a central Company Library and real‑time announcements. The solution synchronized data between offices, gave field reps smartphone access, enabled inside sales to participate in service cases, and delivered dashboards and reports for monitoring. As a result Dempsey streamlined customer service, improved response and case‑closure times, increased transparency and information availability, and saved at least 250 hours per year.

Dempsey Corporation

Joseph Carpenter

Regulatory Affairs Manager