Case Study: South Carolina Department of Commerce achieves $62M additional investment and 42% more jobs with Maximizer CRM

Tracking and Accountability with Boosts to Investments and Job Creation

The South Carolina Department of Commerce, responsible for attracting business and jobs to the state, was struggling with fragmented tracking—more than 20 managers were handling 278 potential projects across disparate Excel files with no centralized reporting, causing leads to slip through the cracks. When a new Secretary mandated a CRM be research, tested and implemented for the Global Business Development unit within 30 days, the agency needed an affordable, fast, and low-disruption solution.

They deployed Maximizer Enterprise (60 seats), completed installation and training within the 30-day target, and used its web portal, workflow automation and Crystal Reports integration to centralize communications, standardize follow-up and provide executive dashboards. The result was a 26% increase in wins over the year’s goal, new investments exceeding the target by $62M, 42% more jobs than anticipated, and job creation in the first 10 months surpassing the prior year—along with faster, more accountable project management.

South Carolina Department of Commerce

Mandy Kibler

Director of Administration