Case Study: Thames Valley Asset Finance achieves faster turnaround and streamlined operations with Maximizer CRM

Thames Valley Asset Finance on the fast track with Maximizer CRM

Thames Valley Asset Finance (TVAF), through its Fast Car Finance division, is a UK specialist in prestige and sports car lending for private clients and business owners. Rapid growth exposed the limits of its ad hoc mix of Word documents, Outlook, lender portals and paper processes, causing data duplication, slow responses and poor retention of client information needed to drive repeat business.

TVAF implemented Maximizer CRM with Advoco Solutions and the Synergy add-on to centralize data, automate proposal and underwriting workflows, and eliminate rekeying. The change delivered faster turnaround, cleaner proposals, improved lead and underwriting management, higher productivity and a more scalable, cost‑effective platform — with phase two planned to add tighter automation and website integration.

Thames Valley Asset Finance

Andrew Wise

Director