Case Study: Sport360 achieves automated daily reporting and reduced print costs with Maximizer CRM

Publisher Sport360 sees instant results with Maximizer CRM

Sport360 is a UAE sports newspaper with a rapidly growing circulation (about 35,000 copies, including thousands of paid subscribers) distributed via shops, newsstands and bulk deliveries to airlines, hotels and hospitals. Managing daily print runs and delivery schedules 312 days a year from spreadsheets became time-consuming and error-prone, creating administrative burden, misprints and delivery mistakes that threatened customer satisfaction and subscription renewals.

Sport360 implemented Maximizer CRM (with partner GNet) to centralize subscriber and delivery data and automate daily reports. What used to take two hours of manual spreadsheet work is now produced in seconds, eliminating errors, controlling print costs, improving delivery accuracy and boosting customer satisfaction. Automated renewal reminders, richer customer records and live reporting have increased repeat business and sales targeting, with plans to expand CRM use for advertising and invoicing.

Sport360

John Jose

Circulations Director