Case Study: Profit Systems Inc achieves improved lead conversion and streamlined operations with Maximizer CRM

Profit Systems - Customer Case Study

Profit Systems Inc., a software manufacturer founded in 1985 that produces EventPro, EventPro Planner and PMXpert and serves clients including Fortune 100 companies, faced growing operational challenges: a high volume of leads from three product websites, the need to automate marketing, better track and share sales opportunities, efficiently schedule training and contract renewals, and capture service issues and feedback to drive product improvements.

By replacing a home‑grown system with Maximizer CRM, Profit Systems centralized sales, marketing, service and training data and deployed Contact, Marketing, Opportunities, Calendar and Service modules to automate campaigns, track ROI, schedule training/renewals and log service issues tied to product development. The result: improved lead conversion and marketing effectiveness, clearer enterprise‑wide visibility, streamlined customer service and scheduling, new custom reporting that justified hiring an additional resource, and stronger forecasting and process efficiencies.

Profit Systems Inc

Troy Wruck

Director of Sales and Marketing