Case Study: Langara Fishing Adventures achieves 70%+ return guest rate and streamlined customer management with Maximizer CRM

More than Once-in-a-Lifetime Enhancing the Adventure Tourism Experience with Cutting-edge Technology

Langara Fishing Adventures is a long-established adventure tourism operator running luxury fishing vacations from a remote lodge in British Columbia. Rapid growth over 25 years made it hard to maintain the company’s signature personalized service and to standardize how guest information and preferences were collected and managed.

Working with Alpha Pacific Technologies, Langara deployed Maximizer Enterprise to centralize guest profiles, standardize data capture, and track marketing effectiveness across campaigns and channels. The CRM enabled targeted email marketing and better client servicing, helping the company manage over 4,000 vacations annually, maintain a database of more than 40,000 contacts, send monthly emails to 10,000+ subscribers, and achieve a return-guest rate averaging over 70% year over year.

Langara Fishing Adventures

Scott Mehlenbacher

Chief Financial Officer