Case Study: Minus 40 achieves improved sales efficiency and customer service with Maximizer CRM 12

Minus 40 stays cool with Maximizer CRM 12

Minus 40, founded in 1975, is a South African refrigeration specialist supplying vaccine storage, ice makers and off‑grid cooling across Africa. The company was running an older CRM and needed up‑to‑date, mobile access for its dispersed sales and service teams so customer history, lead tracking and reporting could be updated and accessed in real time from the office, the road or customer sites.

Working with Camsoft Solutions, Minus 40 upgraded to Maximizer CRM 12, deploying a centralized database with web and Max Exchange access for smartphones, laptops and desktops. The upgrade delivered immediate benefits: better customer contact and reporting, improved lead and opportunity management, faster issue resolution, reduced administrative overhead (eliminating the need for a full‑time sales administrator) and measurable increases in sales efficiency and ROI.

Minus 40

Steve Davison

Managing Director