Case Study: Mayfield Plastics achieves faster customer response and streamlined sales with Maximizer CRM

Mayfield Plastics - Customer Case Study

Mayfield Plastics is a U.S. manufacturer of customized components for OEMs that prides itself on quality, on-time delivery and exceptional customer service. With more than ten users across sales, customer service and production, the company faced the challenge of capturing complex, multi-stakeholder project requirements early in the engagement lifecycle and frequently spent days searching disparate databases and folders for customer information.

To solve this, Mayfield implemented Maximizer CRM (with guidance from Wintec Group) to centralize interactions, activities, emails and notes into a single shared view of each customer. The CRM created a “single version of the truth,” streamlined the sales process, enabled real-time updates in the field and cut response times from days to hours or less—improving communication between sales, design and production and delivering measurable operational and service improvements across the business.

Mayfield Plastics

Harrison Greene

Vice President of Growth and Development, Mayfield