Case Study: MACS Maritime Shipping achieves streamlined global operations and improved customer service with Maximizer CRM

MACS Maritime Shipping puts Maximizer CRM at the hub of its business

MACS Maritime Shipping, a global liner operator founded in 1970 that ships around two million tonnes of cargo a year, had already deployed Maximizer CRM but was not realizing its value due to low user adoption and resistance to change. When IT Manager Nic Real joined, he identified training and user engagement as the main barriers to using the system effectively across MACS’s international offices.

Working with local partner Camsoft Solutions, MACS introduced monthly online training, a shared Company Library for documents and session notes, and published the CRM via Citrix so overseas staff could access real-time customer information. The result was rapid adoption, a single, up-to-date view of customers, more effective marketing (weekly sailing schedules), improved customer service, and the ability to anticipate buying cycles—enabling actions like reserving containers in advance—and plans to make the CRM the company’s operational hub.

MACS Maritime Shipping

Nic Real

IT Manager