Case Study: Lely Ireland achieves increased sales revenue and streamlined opportunity management with Maximizer CRM

Lely Ireland increasing sales revenue with Maximizer

Lely Ireland, the Irish arm of the Lely Group that sells agricultural and turf-care machinery through a dealer network, faced a sales management challenge: with 22 employees (many working remotely) and more than 1,000 open leads, customer data was fragmented across third‑party databases and individual notes, causing missed upgrade opportunities and poor visibility for forecasting. Management wanted an intuitive, centralised CRM that salespeople would actually use and that would allow the company to monitor and maximise sales opportunities.

In 2008 Lely Ireland implemented Maximizer CRM, customised with the Synergy add‑on via partner Software Support Systems. The solution centralised customer and machine records (including product numbers and warranty dates), improved opportunity management and employee buy‑in, and gave managers real‑time visibility of leads. As a result the team can target end users at the right time, driving increased sales revenue and organic growth while improving forecasting and day‑to‑day sales productivity.

Lely Ireland

Richard Harris

Managing Director, Lely Ireland