Case Study: Koninklijke Auping achieves time savings and anywhere, anytime CRM access with Maximizer CRM

Koninklijke Auping drives CRM effectiveness with Maximizer Software

Koninklijke Auping, a 75‑year‑old Dutch leader in European bedroom furniture manufacturing with a broad international customer base, needed to modernize its long‑standing Maximizer CRM to support growth. The company sought tighter integration with its ERP, nightly synchronization of online orders, mobility for remote staff and process automation to improve data consistency and customer management.

Maximizer partner Systony upgraded Auping to the latest Maximizer edition, migrating to Microsoft SQL, building an ERP import add‑on for nightly order sync and implementing Workflow Automation plus MaxMobile/MaxExchange for remote access. The result: anytime, anywhere access to up‑to‑date customer information, significant time savings from automated workflows, streamlined communications and a fully customized CRM solution that supports operational efficiency.

Koninklijke Auping

Jakob de Vries

Systems Engineer