Case Study: Kenneth Smit Training achieves streamlined, mobile-ready operations with Maximizer CRM

Kenneth Smit Training provides lesson in success with Maximizer CRM

Kenneth Smit Training is a Netherlands‑based franchise of sales and management trainers with around 100 self‑employed trainers. When long‑time trainer Paul Smulders set up his own practice he needed a simple, single‑user CRM to replace spreadsheets and scattered contact lists, improve task management and enable work on the go.

Paul implemented Maximizer CRM Entrepreneur, using its Hotlist task alarms and MaxMobile for BlackBerry plus custom MS Word templates integrated with the CRM to speed quotes, invoices and training documents. The result was centralized customer data, faster administration, reliable follow‑ups and true mobile working — benefits that convinced many colleagues to adopt the system, with about 65 trainers now using Maximizer across the Netherlands and Belgium.

Kenneth Smit Training

Paul Smulders

Trainer