Case Study: Kenilworth achieves $400,000 annual cost savings and greater publishing efficiency with Maximizer CRM

Kenilworth - Customer Case Study

Kenilworth Publishing is a full‑service Canadian media company of 45 employees that produces nine trade and consumer magazines across sectors like jewellery and franchising. Faced with nearly 100 annual deadlines, fragmented customer data, the need to diversify titles and pass twice‑yearly BPA media audits, Kenilworth needed a reliable system to centralize information, track deadlines and improve team efficiency without adding headcount.

Kenilworth implemented Maximizer Enterprise (used by 40 of 45 staff) and integrated it with their workflow and SQL Server, using features like action planners, reminders and centralized record‑keeping. The CRM streamlined publishing and sales processes, enabled rapid staff onboarding, supported successful BPA audits, helped launch a market‑leading new title, and delivered measurable gains: roughly $400,000 CAD saved in annual salaries, a 20% productivity uplift, and over $19,000 CAD per year in recovered advertising revenue.

Kenilworth

Rudy Kral

Vice President