Case Study: Centena Group achieves streamlined international operations and boosted productivity with Maximizer CRM

Global Science & Technology Group Trusts in Maximizer

Dubai-based Centena Group is a global leader in science and technology with a growing presence across the Middle East, India and South Asia. The company needed to scale and unify international sales and service operations while maintaining disciplined operational management, consistent processes, and reduced administrative overhead across multiple business units and markets.

Maximizer CRM—Centena’s long-term CRM platform—provides a central customer repository, customizable workflows, and integrations with Outlook and finance systems (with MailChimp integration planned), enabling consistent processes across divisions. Deployed to 170 users with 80 more planned, the solution has cut administration time (about 45 minutes per user per day), improved reporting and real-time visibility, streamlined international operations, and is supported by local vendor Gnet and the Maximizer team to drive ongoing adoption and growth.

Centena Group

Glen Nelson D’Souza

Head of IT