Case Study: GFlex achieves faster response times and increased productivity with Maximizer CRM

Flexibility, access & easy deployment makes Gflex always choose Maximizer

Gflex, a Holland-based IT supplier serving small to large organisations with computers, networking and IT management, needed a CRM that would integrate with their accounts system and capture a full history of customer interactions. Their previous solution failed to deliver flexibility, usability or comprehensive communication tracking, leaving sales and service teams without quick access to financial data and customer touchpoints.

They chose Maximizer CRM implemented by Systony, using All Access licensing for office, web and mobile use; the system was deployed in under a month. With Quotewerks and marketing automation integrations, Gflex centralized customer and financial data, improved quoting and invoicing efficiency, boosted staff productivity and responsiveness, and gained better campaign insights—while planning further improvements such as a customer portal and workflow automation.

GFlex

Gerwin Eersen

Managing Director