Case Study: Ni4kids boosts productivity and customer service with Maximizer CRM

Family Media Organisation facilitates growth with Maximizer CRM

NI4Kids, a Northern Ireland family media group serving parents of primary-school children, experienced rapid growth that outstripped its simple systems. Relying on Outlook, Excel and Word left client data fragmented, made information hard to access and hindered marketing, sales and customer-service processes.

NI4Kids implemented Maximizer CRM via consultancy ProAptivity for a cost-effective, user‑friendly solution that integrated with existing systems and included smooth deployment and staff training. The CRM provided a centralised, real‑time customer hub, boosting productivity, streamlining sales and marketing (better search, segmentation and targeting), increasing automation and improving customer service and management insight.

Ni4kids

Gary Hamilton

Managing Director