Case Study: eXception VAR achieves real-time customer insight and secure sales automation with Maximizer CRM

eXception VAR Europe puts customer communication at the heart of operations with Maximizer CRM

eXception Group is a UK-based PCB and contract electronics manufacturer whose VAR Europe division manages offshore PCB sourcing and supply chains. Facing a need to move from transactional selling to a relationship-driven model, the team found its ERP and spreadsheets inadequate for sales and marketing automation, quote and pipeline tracking, mobile access and secure handling of customer IP — so they sought a centralized CRM that would deliver dashboards, KPI visibility and strong data security.

They selected Maximizer CRM 11, deployed on‑premises by partner QiC Systems, with user training and customisation to support dashboards, mobile access and controls that block data downloads to portable devices. The rollout delivered real‑time management reporting, improved quote-to-order tracking, greater customer insight, faster reporting (reducing manual weekly report work to on‑screen real time KPIs), higher team visibility and productivity gains, with plans to extend the solution across the group.

eXception VAR

Clare Buchanan

Key Account Manager