Case Study: Xanadu Hotel & Resort achieves streamlined guest loyalty and automated communications with Maximizer CRM

Combining Heaven and Perfect Customer Service

Xanadu Resort Hotel, a 420-room beachfront resort in Belek, Turkey, needed to better manage a rapidly growing guest base and its High Class Club loyalty program (silver/gold/platinum). Facing fragmented systems, manual processes and rising volumes of contact, reservation and preference data, the hotel sought a single, reliable CRM to centralize 100,000+ contacts, track membership nights, integrate with its Fidelio property system, and support multiple departments and mobile field staff.

Promesa implemented Maximizer CRM with MaxMobile, workflow automation, Synergy modules and SQL-driven triggers, migrating 106,000 address entries and 164,000 opportunity records and syncing reservations with Micros Fidelio. The solution automated birthday/anniversary communications, streamlined proposals-to-confirmations and payments, enabled mobile case tracking, and delivered KPI dashboards—resulting in one consolidated system, up-to-date guest records, better personalized service and improved guest satisfaction and return rates.

Xanadu Hotel & Resort

Ismail Kasimi

Assistant General Manager