Case Study: Cherith Simmons Learning and Development achieves 10x more wins and streamlined marketing with Maximizer CRM

Cherith Simmons Learning and Development - Customer Case Study

Cherith Simmons Learning & Development LLP, a UK training provider founded in 1989, delivers coaching, short courses and apprenticeship programmes across public, health and voluntary sectors. The business faced resource‑heavy, low‑yield outreach (cold‑calling from Excel lists), fragmented customer records and limited visibility into course demand and sales performance.

By centralising customer data in Maximizer CRM and integrating it with MailChimp, the team moved to targeted email campaigns, standardised workflows, dashboards and ongoing user training and support. The result: streamlined marketing, a much larger sales pipeline and roughly 10x more wins (typical campaigns to 10,000 people generate 100–500 interactions and ~10 sales), faster service, better reporting and stronger business growth.

Cherith Simmons Learning and Development

Chris Tate

IT & Project Systems Manager