Case Study: Kyzen achieves 60% faster lab request processing with Maximizer CRM

Building an ordered database with Maximizer to increase accuracy and insights

Kyzen, an industrial cleaning solutions company, needed a better way to manage customer data, lab requests, reporting, and marketing outreach across global teams. The company had relied on manual PDFs and inconsistent data entry, which caused errors, duplicate records, and wasted time. To solve this, Kyzen worked with Maximizer CRM to customize the platform, clean up data, and standardize workflows.

With Maximizer CRM, Kyzen automated lab request handling, improved notifications and reporting, and streamlined sales and marketing processes. Lab request completion time dropped from 10 minutes to under 4 minutes, a 60% reduction, while weekly lab reporting became 50% faster. The new system improved accuracy, reduced redundant data entry, and helped Kyzen manage about 1,000 lab requests annually more efficiently.

Kyzen

Jason Schwartz

Global Product Line Manager