Case Study: Automated Aquatics boosts efficiency and customer service with Maximizer CRM

Boosting efficiency with Maximizer’s configurable CRM

Automated Aquatics, a northern Alberta swimming pool chemical, equipment, and services provider, needed a scalable way to manage growing volumes of customer data, service schedules, and work orders. As a long-time user of Maximizer CRM, the company moved from the on-premise edition to the cloud-based Base Edition to replace manual processes and support its expanding operations.

Maximizer CRM centralized customer information, service history, calendars, and work orders in one remotely accessible platform, with custom fields and modules tailored to Automated Aquatics’ service needs. The result was improved efficiency, better data security, faster service coordination, and stronger customer satisfaction, with a seamless transition to the cloud and minimal disruption to the business.

Automated Aquatics

Jeff Hopper

Projects and Services Manager