Case Study: Best Western Heidelberg Inn achieves a 12% increase in room occupancy with Maximizer CRM

Best Western Heidelberg - Customer Case Study

Best Western Heidelberg Inn, a hotel in Lethbridge, Alberta, faced a competitive travel market and needed to grow profitable corporate business by personalizing marketing, capturing guest interactions and cutting costly direct-mail prospecting. Wayne Dwornik, the hotel’s business development lead, sought a cost-effective way to target corporate travelers, track relationships and improve occupancy.

The hotel implemented Maximizer CRM to build detailed profiles, run segmented personalized email campaigns, integrate mobile and phone workflows, and log all guest interactions. The result was a 12% increase in room occupancy in one year, higher repeat business, faster sales reporting, local brand consistency and major reductions in mailing and administrative costs.

Best Western Heidelberg Inn

Wayne Dwornik

Sales, Best Western Heidelberg Inn