Case Study: Asset Marketing Services achieves more closed deals and improved call tracking with Maximizer CRM

Asset Marketing Services - Customer Case Study

Asset Marketing Services (AMS) is a multi‑channel direct marketer of high‑value collectible coins and branded jewelry and watches (including GovMint.com, First Federal Coin, New York Mint and Stauer). With very high inbound and outbound call volumes, their legacy systems couldn’t track calls reliably, creating risks of missed follow‑ups and lost sales.

AMS integrated its Avaya phone system with Maximizer CRM so each incoming and outgoing call automatically creates a consistently formatted Note. This enabled reporting on call volume and call characteristics, improved call follow‑up, reduced lost sales, and earned praise from the sales team for Maximizer’s intuitive, customizable interface.

Asset Marketing Services

Robert Ostman

Director of Operations & Training