Case Study: Heidelberg Materials Contracting achieves a single source of truth and better sales visibility with Maximizer CRM

Driving commercial success with Maximizer

Heidelberg Materials Contracting needed to replace fragmented spreadsheets with a better way to manage opportunities and track sales activity. They chose Maximizer CRM’s Sales Leader Edition, implemented with Avrion through its Quick Assist package, to support an opportunity-first sales process that matched how the business actually works.

With Maximizer CRM, the company had a fully operational CRM in just two months. The Sales Intelligence module gave leadership clear visibility into win rates, sector performance, and regional strengths, while customizable fields and leaderboards improved data capture and team engagement. The result was a single source of truth for every inquiry, quote, and follow-up, accessible anywhere.

Heidelberg Materials Contracting

Chris Harrison

Business Manager