Case Study: 123Print achieves increased productivity and mobile access with Maximizer CRM

123Print improves core business functions with the implementation of Maximizer CRM

123Print, a South African document solutions and printer/copier supplier, needed a way to centralize customer data and replace fragmented Outlook-based processes so staff could share real-time information, retain sales intelligence when employees left, and support a growing, mobile sales team without the cost or complexity of enterprise systems.

They implemented Maximizer CRM (upgraded to a cloud-hosted solution via Camsoft), gaining quick deployment, easy mobile access, and flexible user scaling. Features like hotlists, targeted mass mailings and Excel reporting improved task organisation, boosted sales productivity and customer insight, and delivered measurable efficiency gains with responsive support.

123print

Wayne Van De Werken

Director