Case Study: Roofstock achieves a faster, more automated close with Maxima

Roofstock cuts close time 3x with Maxima

Roofstock, a major real estate investment platform, faced significant accounting challenges after a merger left them with fragmented systems and highly manual workflows. Their team was burdened by the task of closing across 50+ legal entities and bank accounts using disconnected systems like spreadsheets and Google Docs. Seeking to unify their process and find efficiencies, they turned to the Maxima platform for a solution.

By implementing Maxima’s unified accounting automation platform, Roofstock automated foundational workflows including close checklists, flux analysis, account reconciliations, and journal entries. The solution delivered substantial results, making their financial close three times faster and reducing the close cycle from 72 hours to just 24. Maxima provided centralized visibility and automation, freeing the team from manual data manipulation for more analytical work.

Roofstock