Case Study: Ameba achieves higher CTRs and more efficient campaign optimization with Maxifier ADMAX

Ameba boosts CTR by 40% with Maxifier

Ameba, one of Japan's largest blog services operated by Cyber Agent Inc., faced a significant challenge in managing its high volume of display and mobile advertising campaigns. With over 1,000 campaigns running monthly, manual management via Excel spreadsheets was inefficient and made it difficult to forecast performance and optimize delivery. The vendor Maxifier provided a solution using its ADMAX platform.

Maxifier's ADMAX solution introduced a dashboard for centralized campaign management and generated automated, data-driven optimization recommendations. This allowed Ameba to utilize its audience data more effectively and automate optimizations, even over weekends. The results included a 40% average increase in CTR for hundreds of campaigns while meeting all delivery goals, and over 100 campaigns are now optimized automatically each weekend.

Ameba