Case Study: SUNY College of Optometry improves mobile usability and lead generation with Maxburst

SUNY College of Optometry improves mobile responsiveness and lead generation with Maxburst

SUNY College of Optometry, a university specializing in vision science and patient care, faced a significant challenge with its outdated website. The site suffered from poor mobile compatibility, weak lead generation, an inconsistent brand message, and a lack of key functionality. To address these issues, they partnered with the vendor Maxburst for a comprehensive web solution.

Maxburst completely reimagined and rebuilt the website using modern technologies like the LAMP stack and the Bootstrap grid for mobile responsiveness. The new WordPress-based site featured improved navigation, strong calls to action, an events calendar, and password-protected admin pages. The results included a higher quality of web traffic, a creative new design that was easier to maintain, and a significant increase in lead generation for the university.

SUNY College of Optometry