Case Study: Staalduinen streamlines flower ordering with eCommerce and ERP integration from Mawazo Marketing

Staalduinen launches self-serve eCommerce with Mawazo Marketing after 25 years of B2B web expertise

Staalduinen, a family-owned flower wholesaler, faced the challenge of modernizing its phone-and-fax sales operation to compete with online competitors. Their complex, proprietary ERP system and the perishable nature of their inventory made building a standard eCommerce platform difficult. They engaged Mawazo Marketing to create a custom eCommerce website that could integrate with their unique business systems and free customer service from routine order-taking.

Mawazo Marketing designed and developed a Kentico-based eCommerce platform that integrated seamlessly with Staalduinen's ERP. The solution featured synchronized product data, multiple shopping carts for different delivery dates, and an inventory locking system with a timer. This allowed customers to order self-serve, track shipments, and download invoices. As a result, Staalduinen's customer service staff were freed to focus on upselling and sales growth, and the company gained a scalable foundation for future enhancements.

Staalduinen