Case Study: ZüpMed boosts brand awareness and new patient sign-ups with Mavericks Marketing

A Mavericks Marketing Case Study

ZüpMed boosts organic search 86% with Mavericks Marketing

ZüpMed, a medical practice specializing in concierge and personalized medicine, partnered with Mavericks Marketing to launch in a new market unfamiliar with their services. Their challenge was to overcome skepticism, educate potential patients on the benefits of their model, and differentiate themselves from traditional practices to drive new patient sign-ups.

Mavericks Marketing developed a cohesive marketing strategy focused on education and video storytelling, targeting an affluent local audience. The solution included extensive membership model education and local search engine optimization. This approach achieved a remarkable $17 average cost per new patient, a 13% average website conversion rate, and an 86% increase in organic search traffic year over year.


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